Since 1930, the FIFA World Cup has been the stage for the world’s best soccer teams to show off their skills and compete to be the world champs. For just as long, gambling on the event has been running right along side, with gamblers placing wagers almost exclusively on the final score, ignoring a plethora of gambling options that create additional excitement, challenges and possibilities to enhance winnings. Proposition bets, or prop bets, have recently begun to take hold, and are now generating millions of dollars in wagers.
Prop bets supply a virtually limitless combination of betting options. Put into terms of this year’s World Cup, for example, a prop bet could be placed on who will win a particular group, or how many goals a specific player will score across the entire tournament. Player props in particular provide opportunities for fans to bet on specific player performance across a range of popular statistics including shots, tackles and assists.
Due to the rise in popularity of prop bets, the 2018 World Cup will be the first time a big tournament like this will run where a number of operators will be offering player props markets for betting. Digital Sports Tech (DS) Thas become a forerunner of player props markets in the betting industry and the company is more than prepared to meet the needs of its customers as they prepare to offer a myriad of player prop betting opportunities for the World Cup.
As executive director, Ari Lewski, explains “It’s been truly fascinating to watch the emergence of player props as significant and meaningful segment of the betting industry. I’m very excited about what DST is putting together, and what we’ll be able to provide to the World Cup betting community. This year’s championship action will see the introduction of a whole new line of betting alternatives for both the seasoned gambler, as well as your more casual or recreational users who are looking for a way to get more engaged in matches and the tournament overall.”
DST is at the forefront of innovative, next-generation sports gambling options. One of its most popular has been its Bet Builder product, which has broken the mold on prop betting applications. The company launched Bet Builder in 2016, being the first to offer a platform through which customers can create and design their own bets based on player performance. Using a wide range of real-time statistics and sports plays, gamblers have the ability to specify an almost unending array of gambling options. Bet Builder made its debut with Coral, and has now been embraced by a number of sports betting operators around the world. Bet Builder helped DST claim the ‘Best Innovation’ title at the 2017 GIA Awards, as well as a nomination in the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017
The company introduced another groundbreaking product recently when it launched Same-Game Accumulators (SGA). SGAs allow users to place ‘request-a-bet’ style accumulator markers across the sports DST covers, which includes Soccer, the NFL, NBA and MLB. SGAs are the latest sports betting solution DST has brought to market and demonstrates the company’s commitment to staying at the forefront of sports betting technology by pioneering new offerings that appeal to the next generation of users.
Says Lewski, “We never quit. We never stop pushing the envelope to develop the next best thing. Our team is constantly exploring the gambling industry, talking to our customers, learning from a variety of sources. We brainstorm weekly in an effort to maintain our edge and ensure that we are providing the resources our customers expect. We know what drives the sports betting markets, and we analyze where we need to be to continue leading the way.”
The World Cup is the most prestigious association soccer tournament in the world. It is also the most widely viewed and followed sporting event in the world. The cumulative audience of all 2006 FIFA World Cup matches was estimated to be a little more than 26 billion and an estimated 715.1 million people watched the final match. This is the equivalent of almost one-tenth of the entire population of the planet.
All of DSTs clients will be offering prop betting options for the World Cup. Additionally, other operators will try to offer solutions, but without the unique applications provided by DST, they will be relying on manual input, which will put them at an extreme disadvantage. “In the last World Cup, gambling estimates topped the eleven-figure mark,” says Lewski. “With an average bet of $100-$200, that’s a lot to have to handle manually. This year, with the expansion of prop betting, the tally will certainly be higher, and our clients will have a significant edge over the competition because they use our platforms.”