Now that the US Supreme Court has overturned the Professional and Amateur Sports Protection Act of 1992 (PASPA), states are free to implement their own sports gambling legislation. Already, more than 20 states have already prepared, or are in the process of preparing, regulatory framework to tap into a market that some estimate could garner as much as $150 billion per year in the US. As sports gambling becomes more commonplace, prop betting is going to be the primary segment of the industry. It could also prove to be the deciding factor between being a successful operator or a reject.
A prop, or proposition, bet is a bet made on whether a particular action might or might not occur during a sporting event, but doesn’t necessarily affect the final outcome of the game. For example, a gambler could wager that LeBron James would score 35 points or more in Game 2 of the NBA Finals; or, Cleveland Indians pitcher Corey Club will throw over 6.5 strikeouts in his game against the Yankees.
No one understands player prop betting better than Ari Lewski and the team at Digital Sports Tech (DST). The company has become the forerunner of the prop bet market, and the company is more than prepared to meet the needs of its customers as they prepare to enter the US market. “As with virtually the entire gambling industry,” explains Lewski, “we were anxiously waiting to hear how the Supreme Court would rule. Now that sports gambling can be moved forward across the country, operators need to quickly adopt a heightened level of interest in prop betting if they want to stay on top of the industry.”
Prop betting has quickly become the favorite type of betting among the veteran gamblers, as well as the younger generation. There is virtually an endless number of prop bets that can be created and the market has attracted a significant amount of attention. It has opened the doors to make gambling fun and sporting matches more engaging, with more at stake than a simple team win/lose wager.
“Because prop betting keeps gamblers entertained throughout a game or a match,” says Lewski, “it has seen explosive growth in the past couple of years and now has a strong command of the entire gambling market. The experienced sportsbooks, such as William Hill, Bet365 or Ladbrokes, that embrace and focus on prop betting offerings for their customers will enjoy much greater returns than the books that don’t adjust to the times. And competition by operators to attract and keep customers will prove to be as exciting as the betting action itself.”
As the Executive Director of DST, Lewski has helped lead the company to be a continuous trendsetter in the gambling industry. DST is continuously on the cutting edge of sports gaming technology and is always working on new and innovative offerings. The company’s award-winning Bet Builder prop betting solution, which allows users to create and customize their own bets based on player statistical performance, has been a huge success, gaining favor with sportsbooks around the world, like Coral, Codere and Top Sport.
Building on the success of Bet Builder, DST then launched its “Same Game Accumulators” (SGAs) platform last year. “Sports fans love the SGAs because they allow bettors to create their own storylines for matches by enabling them to combine with a mix of outcomes within a single game” says Lewski. Our solution integrates seamlessly with a sportsbook’s existing platform and opens up an endless array of betting opportunities for their users.”
DST uses proprietary pricing models and algorithms as well as first-class risk management functions to maximise returns for its clients whilst also making sure customers are provided with a fair offering in terms of prices.
The US sports gambling market is going to quickly become fiercely competitive as it begins to open up, and one thing’s for certain, any operator that doesn’t present with a comprehensive and attractive player props offering is going to struggle to acquire and retain users, especially millennials as well as all the fans that will transition over to sports betting from fantasy sports.